June 17, 2020

Dos and Don’ts for Addressing Tragedy as an Organization, with Sara Taylor

Episode 50:

Sara Taylor earned a master’s degree in Diversity and Organizational Development from the University of Minnesota. She served as a leadership and diversity specialist at the University of Minnesota for five years and as director of diversity and inclusion for Ramsey County, Minnesota for three years.

Sara is the founder and president of deepSEE Consulting and has worked with companies as large as Coca-Cola, General Mills, 3M Company, AARP, and numerous others. She has a new book, “Filter Shift: How Effective People See the World,” that explores how our unconscious is actually making choices and decisions for us, all without our knowing — and how to change that.

What you’ll learn about in this episode:

  • Sara discusses the pain and trauma felt by “Fernando,” a gay man at a company she was working with, six months after the PULSE night club tragedy in Orlando
  • Why a non-response from Fernando’s employer after the shooting made him feel unvalued, unrespected, and unimportant to his employer
  • How hate-based violence targeting marginalized communities is on the rise, reflecting the injustice, inequities, and disparities built into our society’s systems
  • Why employer silence after these attacks leaves their employees feeling unsupported and leaves external stakeholders in the dark about what the organization stands for
  • Sara shares an important checklist of dos and don’ts organizations can use to better respond to and address these tragedies
  • Why empathy, authenticity, sincerity, clear, and frequent communication, and deep commitment to your employees and their pain are vital
  • Why short-term messaging isn’t enough, and what steps you can take to clearly demonstrate your support over the long-term

Additional resources: