In this unique episode of What’s The Difference, you’ll hear audio from Sara Taylor’s recent guest appearance on the Undeclared podcast. Undeclared is a higher education marketing podcast hosted by Allison Lanier and Scott Fogleman from Up&Up, a branding and marketing agency focused exclusively on the unique challenges and needs of colleges and universities.
Scott and Allison speak with Sara about the importance of diverse, equitable and inclusive marketing in the higher education space, and how it plays a key role in creating a welcoming and safe environment for students of all backgrounds.
Allison Lanier’s Bio:
As a Business Development Manager for Up&Up, Allison Lanier brings her experience in sales leadership and execution from past employers such as Verizon Wireless and PepsiCo. At Up&Up, she uses her passion for people to create a positive, effective, and rewarding campaign experience for the West Sales Region.
Allison is our resident mud lover and spends most of her free time at obstacle course races with her husband, David. They also enjoy various outdoor activities such as hiking, camping, geocaching, and Pokemon hunting.
Scott Fogleman’s Bio:
Scott Fogleman is The Director of Business Development for Up&Up and he brings together his passions for the creative world and the impact education has on students.
After graduating from Clemson University, he began his career in advertising sales at The Wall Street Journal, followed most recently by a successful sales career with SYNNEX Corporation managing the Google Brand inclusive of Chrome Education.
Scott’s passion for higher education began during his time with Clemson’s Undergraduate Student Government and as a member of the President’s Cabinet. At Up&Up, he leads the East Sales Region with a mission to impact change by bringing strong, positive, executable campaigns to his clients and their constituents.
Outside of work, Scott takes full advantage of the wonders of the outdoors ranging from hiking, water sports, snow skiing, photography, concerts, as well as lawn care (yes, he actually loves to cut grass)! Scott also enjoys spending time with his wife, Kate, their cat George, and friends and family.
Sara Taylor’s Bio:
Sara Taylor earned a master’s degree in Diversity and Organizational Development from the University of Minnesota. She served as a leadership and diversity specialist at the University of Minnesota for five years and as director of diversity and inclusion for Ramsey County, Minnesota for three years.
Sara is the founder and president of deepSEE Consulting and has worked with companies as large as Coca-Cola, General Mills, 3M Company, AARP, and numerous others. She has a new book, “Filter Shift: How Effective People See the World,” that explores how our unconscious is actually making choices and decisions for us, all without our knowing — and how to change that.
What you’ll learn about in this episode:
- Why Sara and her team at deepSEE Consulting define diversity as “differences that make a difference”
- What unconscious bias is and how, of the millions of pieces of information we take in every second, we are only conscious of around 40 of them
- Why bias isn’t just about negative feelings toward marginalized groups but also includes positive feelings toward dominant groups
- What the five stages of cultural competence are and how each stage affects our ability to navigate difference
- How Sara helps people overcome feelings of self-consciousness over their unconscious biases and move forward
- How diversity can be included in marketing in an authentic and effective way, and what organizations should avoid doing
- Why diversity alone isn’t enough to improve productivity, and why a team’s cultural competence makes a big difference
- Why developing cultural competence is a process that starts with your own subconscious bias first
- How to best deal with situations in which people push back against diversity and inclusion work, and why commonality is the key
- Why equality isn’t the same as equity, and how doing the work can impact all aspects of an organization
- Website: www.theundeclaredpodcast.com
- Website: www.upandup.agency
- Email: firstname.lastname@example.org
- Scott Fogleman’s LinkedIn: www.linkedin.com/in/foglemanscott
- Allison Lanier’s LinkedIn: www.linkedin.com/in/allison-lanier
- Facebook: www.facebook.com/upandupagency
- Twitter: https://twitter.com/upandupagency @upandupagency